As the daughter of a dairy farmer, one phrase has always had great meaning to me: “Make hay while the sun shines.”
We needed hay to feed the cows during winter. But wet hay, that which had been rained upon, would moulder in the haymow or, worse, could spontaneously combust, burst into flames–the last thing one wants in a barn.
So, we watched the weather and did as the proverb told us—grabbed the sunny days, put other chores aside, and brought in the hay.
Now I am equally aware of sunny days but I grab them for a different purpose.
Now my motto is, “Take pix when the sun shines.”
I’ve been selling vintage linens on Etsy for over 8 years and probably the single most important aspect of that is good photos. And good photos of vintage linens, or anything, really, depends on natural light.
When I initially get the linens I sell, they are often in pretty unappealing shape. I’ve written elsewhere about my whiz-bang techniques for getting out stains and brightening up the linens.
But the rest of the process is equally important.
When I get a sunny day, I approach my linen photos as glamour shots.
Do you remember glamour shots from the 1980s and 1990s? Was that only an American thing? Women would get a makeover, with big hair, lots of dramatic makeup, some glittering jewels or maybe a feather boa, and a professional photographer would employ soft lighting and maybe a bit of blur or air brushing to create the glamour.
I never had my glamour shot taken, but my linens get them regularly!
First, I iron; that’s the makeover part. I’m always surprised, when I go looking at the other listings on Etsy for vintage linens (or even more so on eBay) how many sellers don’t bother to iron! The ironing might be my favorite part and certainly it transforms the linens from bedraggled to beautiful.
Then I find a sunny window, where there’s good light that doesn’t shine directly on the table I’m using.
The combination of a sunny day and the light shining just right in a window is a tough one here, in the winter.
I usually take 15-20 photos of each set of napkins or tablecloth or hankie. I can use up to 10 of those photos in an Etsy listing.
After all these years of doing it, I have a sort of routine. First, the boring photo of the full item.
This one will be the last of the 10 photos customers see. If the item has any flaws—a tiny hole or a noticeable spot, I take photos of those, too.
I take extreme close-ups if the item has amazing detail, like hand embroidery or fancy lace.
I take photos of different angles, trying to catch the beauty of the fabric and colors.
Damask linen, which has a tone-on-tone design woven into the fabric, can be the most difficult to photograph well—it can just look like plain old white cloth.
Early on, I read on the internet that, to capture the beauty of damask linen, one needed “strong, raking light,” or light from a deep angle, which can reveal texture.
So, I stalk around the table, bending low, moving the item slowly around, until the pattern emerges, until the lush sheen of the linen and the flamboyant damask design of mums or roses or fleurs de lis show to advantage.
I love this process and can get WAY too caught up in it, spending 20 minutes trying to get the perfect photo of something I’ll be selling for eight bucks.
Like my farming forbears, I watch the forecast and look for sunny days. I set aside other obligations and plans for those days and use them for taking Etsy photos. In mid-January, we had two sunny days in a row and I took over 425 photos.
I see now that Monday will be sunny and you know what I’ll be doing . . .
making hay taking glamour shots of napkins!