When I mention to people that I sell vintage linens and house wares, they usually respond in one of two ways. They look at me blankly because it has simply never occurred to them to buy something that wasn’t brand new or they get it immediately and say, “Oh, and vintage is really ‘in’ right now, right?”
It does seem that vintage is really popular right now. I honestly think that, to some extent, there’s always an interest in some sort of vintage but currently a vintage look, or a variety of vintage options, seem to appeal to a LOT of people.
And, I’ve been thinking about why. Why vintage? What is it about clothing and home décor and cars of decades past that appeals to people? When we have an endless supply of new, clean, cheap goods available, why would some of us be drawn to the pre-owned, used, and recycled?
So far, I have identified 5 reasons why people are drawn to vintage:
It’s a choice motivated by a sense of fashion
It’s a choice motivated by a sense of ethics
It’s a choice motivated by a sense of finances and quality
It’s a choice motivated by a sense of nostalgia and sentiment
It’s a choice motivated by a sense of individuality
All five of these may motivate some of you, while others may incorporate vintage into your lives for just a few of these.
I’ll explore my 5 theories over the coming couple of weeks. Who knows, I may even come up with more as I go!
1) It’s a choice motivated by a sense of fashion
This is the one that I understand the least because anyone who knows me will agree that fashionable, I ain’t. If I can’t get it at LL Bean, I don’t need it.
But according to the magazines and blogs I read, fashion motivates a lot of people! Vintage is cool and, because it can come in so many looks, there seems to be something for almost anyone. Do a search in your WordPress Reader for the word “vintage” or go to Pinterest and search on “vintage fashion” to get a sense of how prevalent the interest is and the extent to which people go to create their vintage look.
Vintage-themed weddings seem especially fashionable right now and the vintage look can extend from the formal wear of the participants to the props. I’ve had people contact me, because I sell vintage linens, and ask for 100 blue and yellow vintage napkins for their wedding! It’s the sort of request I’d love to be able to fill but sellers of vintage can’t order their finds in bulk. We find napkins in sets of 4 or 6, if we’re lucky, and almost never see duplicate sets. I’ve often wondered what a bride would DO with all those lovely linen napkins once the wedding was over . . .
Some of the eras that seem to be most popular in vintage fashion group around the mid-20th century. The looks of the ‘40s and ‘50s tend to be chic and fairly conservative but then we hit the 1960s and can choose among bohemian hippie style or Carnaby Street mod or Andy Warhol-inspired Pop Art. Of course, movies and television add to the appeal. As a result, right now, anyone selling anything from the 1960s on Etsy or eBay seems to be using the phrase “Mad Men” in their listings!
And, of course, fashion isn’t just what we wear on our backs. Decorating a home with a vintage vibe seems to have a continuous appeal, it’s only a question of which vintage era is “in” right now. The cottage chic look seems to be fading now with more interest given to the clean lines of Danish modern or the kitschy look of the 1950s. I know I can always sell vintage dishtowels with a pink and aqua color way! And Downton Abbey is offering viewers a new old look to emulate.
What’s your sense of fashion, in dressing and decorating? Is it at all motivated by a vintage look of a particular era? Which era “speaks” to you most?